Ad Ops Insider explains the basics of interactive advertising from an operations and technical point-of-view. My goal is to educate budding Ad Ops professionals and explain the hows and whys of what happens in the trenches in this ever-changing industry.
Ad Ops Insider is written by Ben Kneen. I’ve worked in the digital advertising space since 2004, and in an Ad Operations role since 2006. I started my career at Atlas, working on the publisher side of their Client Services group, and I’ve been working directly on publisher side ever since, in various yield management, business development, and product management roles at Rodale, WebMD, and PayPal. Today, I lead the Client Success team at Yieldex, a publisher analytics and programmatic direct platform now owned by Appnexus.
Disclaimer: Please note that all of the posts and ideas on this site are solely my own. I am not a spokesperson for my employer and my own views do not necessarily reflect the opinions of my employer. Additionally, unless specifically noted (and I’ve never done so yet), all my posts are editorial in nature and I have not been compensated by any company I may review or mention in my posts.
Comments are welcome, and I try to respond to every question left on the site in a reasonable amount of time, usually within a day or two. If, however, you’d rather reach out to me directly, you can email me at ben (at) adopsinsider.com, or connect with me on Twitter or LinkedIn.