Ad Tech Mergers & Acquisitions Tracker

This page tracks relevant and recent ad tech mergers and acquisitions, from its very beginnings in the late 90s. A few notes on the methodology on what gets included and what doesn’t:

  • Companies must be primarily focused on, or especially relevant to digital marketing and ad delivery.  This is why you won’t see things like the Unica or Netezza acquisitions in this list (which are used in the marketing world, but not built for marketing purposes specifically), but you will see things like the Dentsu / Aegis merger.
  • This list is also focused on the largest and / or most important ad tech acquisitions and not necessarily meant as a comprehensive list of every acquisition in the digital space.  There is significant activity with small and local firms that aren’t well covered in the press, but are tracked by companies like the Jordan Edmiston Group, as well as Signal Hill, who distributes comprehensive and free quarterly reports on the digital media space.
  • I’ve provided a source link for each story which will note the date, companies involved, and purchase price if disclosed.  Funding information is taken from Crunchbase profiles, unless specifically noted in the article.
  • If you have feedback on missing or mis-categorized companies, please feel free to reach out to me as noted in the About page on this site.

Also, be sure to see my analysis on the history of ad tech acquisitions.

BuyerAcquiredDateFunded (MM)Purchase (MM)SourceCategory
SnapCimagine12/25/16UndisclosedUndisclosed888Augmented Reality
NielsenVisualDNA12/21/1628.55Undisclosed887Data - Aggregator
NielsenGracenote12/20/16Undisclosed540886Data - Aggregator
SnapFlite12/19/1641Undisclosed885Rich Media
DAC Groupadxmedia12/19/16UndisclosedUndisclosed884Agency
Grey (part of WPP)Tank12/19/16UndisclosedUndisclosed883Agency
Dentsu AegisFractal Ink12/16/16UndisclosedUndisclosed882Agency
SAPAbakus12/14/160.825Undisclosed881Attribution
Golden Gate CapitalNeustar12/14/16Public Co.2900880Analytics
21st Century FoxSky12/9/16Public Co.14100879Publisher
VinousDelectable12/8/16UndisclosedUndisclosed878Social
VinousBanquet12/8/16UndisclosedUndisclosed877Social
SessionMLoyalTree12/8/16UndisclosedUndisclosed876Marketing Tech
RhythmOnePerk12/5/16Public Co.42.5875Publisher - Mobile
Junkee MediaThe Vine12/2/16UndisclosedUndisclosed874Publisher
Clarion CaptalMadison Logic12/1/16UndisclosedUndisclosed873Marketing Tech
TF1MinuteBuzz12/1/161.32Undisclosed872Publisher
AngelListProduct Hunt12/1/167.5420871Publisher
Sintec MediaOperative11/29/1614.5200870Marketing Tech
Dick's Sporting GoodsGameChanger Media11/28/1610.63Undisclosed869Mobile
DataMentorsV12 Group11/28/16UndisclosedUndisclosed868Data - Aggregator
ReturnPathEmail Copilot11/28/161.25Undisclosed867Analytics - Email
CNN (part of Turner)Beme11/28/16225866Video
CtripSkyscanner11/24/16197.191740865Publisher - Vertical
PathmaticsWhatRunsWhere11/23/16UndisclosedUndisclosed864Analytics
Sidetradebrighttarget11/21/16UndisclosedUndisclosed863Artificial Intelligence
LiveRampCirculate11/17/1617.4140 (P)862Data
LiveRampArbor11/17/169.05140 (P)861Data - Aggregator
FacebookCrowdTangle11/17/162.2Undisclosed860Social - Analytics
FacebookFaciometrics11/16/16UndisclosedUndisclosed859Artificial Intelligence
Dentsu AegisGravity Media11/16/16UndisclosedUndisclosed858Agency
DAC GroupAmbergreen11/16/16UndisclosedUndisclosed857Agency
HuluVideo Geome Project11/15/16UndisclosedUndisclosed856Data - Aggregator
XadWeatherbug11/14/1638Undisclosed855Publisher - Vertical
AdobeTubeMogul11/10/16Public Co.540854Ad Exchange - Video
RelianceFunOnGo11/9/16UndisclosedUndisclosed853Video - Mobile
Motor1.comCarplace11/8/16UndisclosedUndisclosed852Publisher - Vertical
Advantage SmollanFlixmedia11/7/16UndisclosedUndisclosed851Marketing Tech
WANDA GroupDick Clark Productions11/3/16Undisclosed1000850Publisher
RetargetLinksprimeloop11/3/160.525Undisclosed849Social - Analytics
HavasLemz11/3/16UndisclosedUndisclosed848Agency
ViacomTelefe11/2/16Undisclosed400847Publisher - Video
Avaus Marketing InnovationsActionbase11/2/16UndisclosedUndisclosed846DMP
SpotifyPreact11/2/1616.7Undisclosed845Marketing Tech
DeluxeSfera10/31/16UndisclosedUndisclosed844Content Delivery - Video
CliqueCollegeFashionista10/28/16UndisclosedUndisclosed843Publisher - Vertical
Smarter ClickMDNA Media10/28/16UndisclosedUndisclosed842Network - Performance
VerizonVessel10/27/16132.5Undisclosed841Publisher - Video
GrouponLivingSocial10/26/16928.23Undisclosed840Publisher
New York TimesThe WireCutter10/24/16Undisclosed30839Publisher - Vertical
AT&TTimeWarner10/22/16Public Co.85400838Publisher
ZiffDavisEveryday Health10/21/16Public Co.465837Publisher - Vertical
The EconomistSignal Noise10/21/16UndisclosedUndisclosed836Agency - Analytics
MalwarebytesAdwCleaner10/19/16UndisclosedUndisclosed835Security
TagboardCapture Media10/18/164.6Undisclosed834Social
Xaxis (part of WPP)Triad Retail Media10/14/16Undisclosed300 (E)833Sales House
GoogleFamebit10/11/161.5Undisclosed832Video
iPerceptionsDatacratic10/6/16UndisclosedUndisclosed831DMP
News CorpPunters10/6/16UndisclosedUndisclosed830Publisher - Vertical
XurpasArt of Click10/6/160.58945829Network - Performance
CriteoHookLogic10/4/1639250828Promoted Listings
SalesforceKrux10/3/1650700827DMP
Orient Hontai CapitalAppLovin9/29/164.021400826Mobile - App Promotion
CafeMediaAdThrive9/29/16UndisclosedUndisclosed825Network - Vertical
NetBooster4Ps Marketing9/27/16UndisclosedUndisclosed824Agency - Search
DentsuWith Collective9/16/16UndisclosedUndisclosed823Agency
Gatehouse MediaRochester Business Journal9/14/16UndisclosedUndisclosed822Publisher
GlispaAvocarrot9/13/162.1620821Ad Exchange - Native
TeadsBrainient9/12/162.65Undisclosed820Video - Rich Media
GoogleAPIgee9/9/16Public Co.625819Marketing Tech
IPGZazzle Media9/9/16Undisclosed25818Agency
DentsuAccordant9/1/16UndisclosedUndisclosed817Agency Trading Desk
Litagus (part of Gruner + Jahr)LiquidM9/1/1610.47Undisclosed816Mobile - DSP
ProofpointReturn Path8/24/16126.1Undisclosed815Email
Miteno CommunicationsMedia.net8/22/16Undisclosed900814Network - Contextual
Breensmith AdvertisingChemistry Communications8/17/16UndisclosedMerger813Agency
SnapChatVurb8/15/1610110812Search
AcuityAds140 Proof8/11/165.520811Social
FacebookEyegroove8/8/163.55Undisclosed810Video - Mobile
RanstandMonster8/8/16Public Co.429809Publisher - Vertical
Zeta InteractiveAcxiom Impact8/4/16Undisclosed50808Marketing Tech
Cheetah MobileNews Republic8/2/1610.357807Publisher - Mobile
Vector CapitalSizmek8/1/16Public Co.122806Marketing Tech
HearstHouston Community Newspapers Group7/29/16UndisclosedUndisclosed805Publisher
Gatehouse MediaThe Fayetteville Observer7/28/16UndisclosedUndisclosed804Publisher
WomanistaSkinnyMom7/27/160.1Undisclosed803Publisher - Vertical
PepperjamAdAssured7/27/16UndisclosedUndisclosed802Marketing Tech
TaboolaConvertMedia7/26/16Undisclosed100 (E)801SSP - Video
VerizonYahoo!7/25/16Public Co.4800800Publisher
AccentureMobgen7/19/16UndisclosedUndisclosed799Agency - Mobile
AdstreamDubsat7/18/16UndisclosedUndisclosed798Marketing Tech
Beringer CapitalAdweek7/18/16UndisclosedUndisclosed797Publisher
MobvistaGameAnalytics7/14/168Undisclosed796Analytics
GreyEasycom7/14/16UndisclosedUndisclosed795Agency - Social
Time IncCollective UK7/12/16UndisclosedUndisclosed794Network
Rakuten MarketingNextperf7/12/16UndisclosedUndisclosed793DSP
GoogleKifi7/12/1611Undisclosed792Search
GreyFamous7/11/16UndisclosedUndisclosed791Agency
Integral Ad ScienceSwarm7/8/16UndisclosedUndisclosed790Anti-Fraud
eBaySalespredict7/8/165.1Undisclosed789Analytics
GoogleAnvato7/7/162.55Undisclosed788Video - Ad Serving
MediaOcean (part of Vista Equity Partners)Invision7/7/1644.62Undisclosed787Marketing Tech
TamediaHeute.ab7/6/16UndisclosedUndisclosed786Publisher
BonnierNetdoctor7/6/16UndisclosedUndisclosed785Publisher
SamsungAdgear6/16/16Undisclosed50 (E)784DSP
Impact RadiusForensiq6/14/16UndisclosedUndisclosed783Anti-Fraud
MicrosoftLinkedIn6/12/16Public Co.26200782Publisher - Vertical
Spearhead Integrated Marketing Communications GroupSmaato6/8/1647148781Mobile - Ad Exchange
SalesforceDemandware6/1/16Public Co.2800780Marketing Tech
ClickDealer (part of Noosphere)Fiksu6/1/1616Undisclosed779DSP - Mobile
VistaMarketo5/31/16108.41790778Marketing Tech
Mark1 MediaDash of Lime5/27/16UndisclosedUndisclosed777Publisher
Mark1 Media365Digital5/27/16UndisclosedUndisclosed776Publisher Tools
Rocket10Everyads5/20/16Undisclosed1.5775Network - Performance
MediaOceanColSpace5/19/16UndisclosedUndisclosed774Marketing Tech
AncestryAdPay5/18/161.5Undisclosed773Creative
Local Search AssociationAd-Builder5/18/16UndisclosedUndisclosed772Creative
AltimaBDBL Media5/18/16UndisclosedUndisclosed771Agency - Search
GlispaMoblis5/17/16UndisclosedUndisclosed770Agency - Mobile
FreeWheel (Comcast)StickyAds.tv5/9/166.11Undisclosed769Video - SSP
LinkedIn (part of Microsoft)Run Hop5/5/16UndisclosedUndisclosed768Content Distribution
B. Riley FinancialUnited Online5/4/16Public Co.170767Publisher
AdobeLivefyre5/3/1652.3Undisclosed766Social
RoviTivo4/29/162001100765Video - Connected TV
PubliGroupImprove Digital4/28/16UndisclosedUndisclosed764SSP
Adaptive MediasAdSupply4/28/16Undisclosed8763Anti-Adblocking
FexyMediaSimplyRecipes4/21/16UndisclosedUndisclosed762Publisher - Vertical
UnivisionFusion4/21/16UndisclosedUndisclosed761Publisher
AOL (part of Verizon)RYOT4/20/16UndisclosedUndisclosed760Virtual Reality
PlacesterRealSatisfied4/19/16Undisclosed4 (E)759Analytics
PathfulMobify4/18/1610Undisclosed758Mobile - Analytics
HearstComplex4/18/16Undisclosed250 (E)757Publisher - Vertical
VerizonComplex4/18/16Undisclosed250 (E)756Publisher - Vertical
Tritech MediaIonizr4/15/16UndisclosedUndisclosed755Analytics
OracleCrosswise4/14/16550 (E)754Cross Device Targeting
E.W. ScrippsCracked.com4/12/16Undisclosed39753Publisher
FuturiStreamOn4/7/16UndisclosedUndisclosed752Marketing Tech
SocialEyezBsocial4/7/16Undisclosed1.1751Agency - Social
SalesforceMetaMind4/4/168Undisclosed750Marketing Tech
New MediaJournal Multimedia4/3/16Undisclosed18749Publisher
SheKnownsHello Flo3/30/16UndisclosedUndisclosed748Publisher - Video
WPPCMI Group3/30/16UndisclosedUndisclosed747Agency
eBayCargigi3/29/16UndisclosedUndisclosed746Marketing Tech
OlapicPiquora3/24/1611Undisclosed745Social
YellowPagesJUICE Mobile3/22/16Undisclosed35744Mobile - DSP
gShiftInNetwork3/21/160.686Undisclosed743Social - Analytics
RTL GroupSmartclip3/21/16Undisclosed53.4742Network - Video
VerizonVolicon3/16/161.1Undisclosed741Video - Connected TV
New York TimesHelloSociety3/11/16UndisclosedUndisclosed740Agency - Analytics
NielsenInformate Mobile3/10/16UndisclosedUndisclosed739Mobile - Analytics
AKQAPotato3/7/16UndisclosedUndisclosed738Agency
PlaceterHomeFinder3/4/16UndisclosedUndisclosed737Data - Aggregator
RNTS MediaInneractive3/3/1611.572736Ad Exchange - Mobile
OutbrainRevee3/3/161Undisclosed735Analytics
NielsenPointlogic3/3/16UndisclosedUndisclosed734Analytics
SalesforceVertiba3/2/16UndisclosedUndisclosed733Agency
MerkleComet3/2/16UndisclosedUndisclosed732Marketing Tech
PostMediaAmpifii3/2/16UndisclosedUndisclosed731Content Marketing
MobvistaNativeX2/29/16Undisclosed24.5730Network - Mobile
Millward Brown (part of WPP)Analytics Quotient2/29/16UndisclosedUndisclosed729Agency - Analytics
New MediaStephens Media2/19/16Undisclosed102.5728Publisher
FandangoRotten Tomatoes2/17/161.01Undisclosed727Publisher - Vertical
FandangoFlixster2/17/167.18Undisclosed726Publisher - Vertical
AsicsRunKeeper2/12/16Undisclosed85725Mobile App
Time IncViant2/11/16UndisclosedUndisclosed724Data - Aggregator
Golden Brick Silk RoadOpera Mediaworks2/10/16Public Co.1200723Mobile
MerkleLondon DBG2/8/16UndisclosedUndisclosed722Agency
AdStreamDeluxe AdServices2/2/16UndisclosedUndisclosed721Video - Ad Serving
TelenorTapad2/1/1633.8360720DSP
IBMResource Ammirati1/28/16UndisclosedUndisclosed719Agency
NexstarMedia General1/27/16Public Co.2100718Publisher
SSIInstantly1/27/16UndisclosedUndisclosed717Analytics
AOL (part of Verizon)AlephD1/25/162Undisclosed716Floor Optimization
QualiaBlueCava1/21/1650Merger715Attribution
EricssonFYI Television1/19/16UndisclosedUndisclosed714Data - Aggregator
UnivisionThe Onion1/19/16UndisclosedUndisclosed713Publisher
j2 GlobalOffers.com1/15/167Undisclosed712Publisher
Internet BrandsDemandForce1/15/16UndisclosedUndisclosed711Marketing Tech
Zealot NetworksAdRev1/14/16Undisclosed20710Video
Corus EntertainmentShaw Media Group1/13/16Public Co.2650709Publisher
FlashtalkingEncore Media Metrics1/12/16UndisclosedUndisclosed708Attribution
FyberHeyzap1/8/16845 (E)707Network - Mobile
DentsuNavegg1/8/16UndisclosedUndisclosed706Agency - Analytics
RevcontentContentClick1/8/161Undisclosed705Content Marketing
OracleAddThis1/5/1673Undisclosed704Data - Aggregator
GroupM (part of WPP)The Exchange Lab12/18/1514Undisclosed703DSP
Symphony Technology GroupExperian Consumer Insights12/14/15Undisclosed47702Analytics
LiveIntentMojn12/10/15UndisclosedUndisclosed701Data - Offline Matching
Impact RadiusClearsaleing (part of eBay)12/2/1540180700Attribution
PerionUndertone12/1/1540180699Network
MediaMathSpree711/18/15UndisclosedUndisclosed698DSP
Gravity4Pixels11/17/15UndisclosedUndisclosed697Network
PandoraRdio11/16/15125.775696Publisher - Vertical
Matomy Media GroupOptimatic11/16/15Undisclosed25695Video - SSP
SizmekPointRoll (part of Gannett)11/13/15Undisclosed20694Rich Media
Swrveadaptiv.io11/11/1510Undisclosed693Marketing Tech
NeustarMarketshare11/5/1596450692Analytics
WPPEssence Digital11/4/15UndisclosedUndisclosed691Agency
ExpediaHomeAway11/4/15Public Co.3900690Publisher
Zeta InteractiveeBay Enterprise11/2/15Undisclosed85 (E)689Marketing Tech
IBMThe Weather Company10/28/15Undisclosed2000 (E)688Publisher
RaycomPureCars10/28/1510125687Marketing Tech
Time IncHelloGiggles10/19/15Undisclosed25 (E)686Publisher
Conde NastPitchfork Media10/14/15UndisclosedUndisclosed685Publisher
GannettJournal Media Group10/7/15Public Co.280684Publisher
AutobytelAutoWeb10/1/152.528 (E)683Network - Vertical
comScoreRentrak9/30/15Public Co.732682Analytics
Axel SpringerBusiness Insider9/29/1555.6390681Publisher
RentrakSponsorHub9/25/150.8Undisclosed680Social - Analytics
HavasFullsix9/24/15Undisclosed75679Agency
FlashtalkingDevice[9]9/22/15UndisclosedUndisclosed678Attribution
WalMartPunchTab9/22/1511.5Undisclosed677Analytics - Loyalty
Demand MediaLeaf.tv9/22/15UndisclosedUndisclosed676Publisher - Video
Jukin MediaPeople Are Awesome9/22/15UndisclosedUndisclosed675Video - MCD
HGGCStrongView9/21/1536.1Undisclosed674Marketing Tech
Perk.comAppRedeem9/21/150.73.2673Mobile - App Promotion
PurchActive Junky9/18/151.3Undisclosed672Marketing Tech
News CorpUnruly9/16/1525176671Ad Exchange - Video
DemandbaseWhoToo9/10/15UndisclosedUndisclosed670DMP
IronSourceSupersonic9/10/1523.2Undisclosed669Mobile - SSP
Taptica (part of Marimedia)AreaOne9/8/15Undisclosed17668Social - DSP
AOLMillennial Media9/3/15Public Co.238667Mobile - Ad Server
Simply MeasuredInside Social9/1/152.2Undisclosed666Social - Analytics
AOLKanvas Labs8/31/153.4Undisclosed665Mobile - Social
LinkedIn (part of Microsoft)Fliptop8/28/158.5Undisclosed664Marketing Tech
Cross MediaWorksBlackArrow8/24/1565105 (E)663Video - Ad Serving
HouzzGardenWeb8/24/15UndisclosedUndisclosed662Publisher - Vertical
OracleMaxymiser8/20/1514.8Undisclosed661Personalization
SpreadfastShoutlet8/19/1524Undisclosed660Social - Analytics
Publishers Clearing HouseCommandIQ8/12/15UndisclosedUndisclosed659Marketing Tech
TremorTVN8/6/15UndisclosedUndisclosed658Video - SSP
AdidasRuntastic8/5/150.215239657Mobile App
Advance / Newhouse1010data Inc8/4/1535500656Analytics
SurveyMonkeyTechValidate8/4/15UndisclosedUndisclosed655Marketing Tech
Yahoo!Polyvore7/31/1522.1230654Social
TUNEAppfuel7/30/15UndisclosedUndisclosed653Mobile - App Promotion
TUNEArtisan7/23/15UndisclosedUndisclosed652Mobile - Analytics
CentroGraph Science7/23/153.2Undisclosed651Social - DSP
ScrippsMidroll Media7/22/15UndisclosedUndisclosed650Network - Audio
Group of Private Equity FirmseBay Enterprise7/16/152400925649Marketing Tech
IACPlenty of Fish7/14/15Undisclosed575648Publisher - Vertical
Meredith CorporationGrocery Server7/13/15UndisclosedUndisclosed647Search
HGGCSelligent7/10/15UndisclosedUndisclosed646DMP
Zealot NetworksViralNova7/9/15Undisclosed100 (E)645Publisher
ProSiebenSat.1Collective Video Studio7/8/15Undisclosed83644Agency - Video
VivendiDailymotion (part of Orange)6/30/15Undisclosed241 (P)643Publisher - Video
Ooyala (part of Telstra)Nativ6/29/15UndisclosedUndisclosed642Video - SSP
VistaMediaOcean6/29/15Undisclosed720641Agency - Workflow
SpotifySeed Scientific6/24/15UndisclosedUndisclosed640Analytics
Sequential BrandsMartha Stewart Living Omnimedia6/22/15Public Co.353639Publisher
UndertoneSparkflow6/18/150.0520 (E)638Mobile - Rich Media
Evolve MediaMartini Media6/16/1541.3Undisclosed637Network - Vertical
AppNexusReal Media Latin America6/15/15UndisclosedUndisclosed636Ad Server
Cox AutomotiveDealerTrack6/15/15Public Co.4000635Marketing Tech
ComcastVisible World6/4/1533Undisclosed634Video - Connected TV
PublicisMatch Media6/3/15UndisclosedUndisclosed633Agency
Hakuhodo DYDigital Kitchen6/2/15UndisclosedUndisclosed632Agency
CxenseMaxifier6/1/15Undisclosed3.6631Publisher Tools
AppLiftBidstalk5/28/150.5Undisclosed630Mobile - DSP
Daum KakaoPath5/28/1577Undisclosed629Social
VoxRe/Code5/26/15UndisclosedUndisclosed628Publisher - Vertical
Time IncFansided5/26/15UndisclosedUndisclosed627Publisher - Vertical
UnivisionTheRoot.com5/22/15UndisclosedUndisclosed626Publisher - Vertical
MagneticMyBuys5/20/15UndisclosedMerger625Personalization
Zealot NetworksHutch Media5/18/15UndisclosedUndisclosed624Publisher
comScoreProximic5/15/1510.4Undisclosed623Data - Semantic
SizmekStrikeAd5/14/15711.7622Mobile - DSP
VerizonAOL5/12/15Public Co.4400621Publisher
Red VenturesImagitas (part of Pitney Bowes)5/11/15Undisclosed310620Marketing Tech
AureaLyris5/4/15Undisclosed8.5619Agency - Workflow
Gravity4AdX Search5/4/15UndisclosedUndisclosed618Search - DSP
AdobeTumri (part of Collective)4/29/15UndisclosedUndisclosed617Rich Media - DCO
AdobeEnsemble (part of Collective)4/29/15UndisclosedUndisclosed616Rich Media - DCO
CorbisPlaid Social4/28/15UndisclosedUndisclosed615Agency - Social
TwitterTellApart4/28/1517.75532.6614DSP
Krogerdunnhumby (part of Tesco)4/27/15Undisclosed1000 (E)613Data - Aggregator
NetSuiteBronto4/23/15Undisclosed200612Email
FyberFalk Realtime4/22/15Undisclosed11611Ad Server
WPPMedialets4/15/1533.4Undisclosed610Rich Media
MerklePointmarc4/7/15UndisclosedUndisclosed609Agency - Analytics
MarketShareDataSong4/1/15UndisclosedUndisclosed608Analytics
Gravity4Triggit3/31/1518.5Undisclosed607Social - DSP
Rubicon ProjectChango3/31/1518.6122606Search - DSP
Xaxis (part of WPP)ActionX3/30/155Undisclosed605Mobile
SellPointsReTargeter3/25/151.5Undisclosed604Network - Performance
CisionViralHeat3/23/15UndisclosedUndisclosed603Content Marketing
RakutenDeep Forest3/19/158.2Undisclosed602Mobile - DSP
AppNexusYieldex3/18/15Undisclosed100601Publisher Tools
Vector CapitalTriton Digital3/16/15UndisclosedUndisclosed600Ad Exchange - Audio
Cheetah MobileMobPartner3/16/153.558599Mobile - SSP
Harte Hanks3Q Digital3/16/15UndisclosedUndisclosed598Agency - Search / Mobile
FacebookTheFind3/13/1526Undisclosed597Search
PublicisExpicient3/12/15UndisclosedUndisclosed596Agency - Analytics
TivoAereo3/11/15972595Video - Connected TV
WPPFlowNetwork3/11/15UndisclosedUndisclosed594Video - Connected TV
TwitterPeriscope3/9/15Undisclosed100 (E)593Social - Video
FlipkartAdIquity3/7/15UndisclosedUndisclosed592Network - Mobile
Integral Ad ScienceVeenome3/4/155Undisclosed591Video - Analytics
NielsenExelate3/4/1532200590Data - Aggregator
IBMAlchemy3/4/152Undisclosed589Machine Learning
UberdeCarta3/3/1556.1Undisclosed588Location Tech
Madison LogicBBN3/2/15UndisclosedUndisclosed587Network - Vertical
KochavaInferSystems2/27/15UndisclosedUndisclosed586Analytics
ClickableTalkwheel2/26/152Undisclosed585Analytics
GoogleToro2/24/151.5Undisclosed584Social - DSP
SynacorTechnorati2/23/15323583Ad Exchange
Cathay CapitalSmart AdServer2/20/15Undisclosed42.1582Ad Server
CriteoDataPop2/18/159.2Undisclosed581Rich Media - DCO
ExpediaOrbitz2/12/15Public Co.1600580Publisher - Vertical
TwitterNiche2/11/15430 (E)579Social
PerionMakeMeReach2/11/154.412.5 (E)578Mobile - Social
MarinSocialMoov2/5/150.94220.75577Social - Video
Under ArmourMyFitnessPal2/4/1518475576Mobile
NexstarYashi2/3/157.333575Video - DSP
MonotypeSwyft Media2/2/15127574Network - Network
ViceElite Daily1/30/151.545 (E)573Publisher
NielsenBrandbank1/22/15UndisclosedUndisclosed572Data - Aggregator
PinterestKosei1/21/15UndisclosedUndisclosed571Personalization
TwitterZipDial1/20/15Undisclosed30570Network - Performance
AlibabaAdChina1/14/1540Undisclosed569Ad Exchange
TeradataAppoxee1/13/15222.5 (E)568Mobile - App Promotion
AdmedoDispop1/13/150.725Undisclosed567DSP
New MediaHalifax Media1/9/15Undisclosed280566Publisher
Flatiron MediaCrossboard1/9/1515Undisclosed565Network - Performance
Dun & BradstreetNetProspex1/8/1527.5125564Data - Aggregator
Meredith CorporationSelectable Media1/7/154.3Undisclosed563Native
21st Century FoxTrue[x] Media12/23/1449.9200562Network
OracleDatalogix12/22/1486.51200561Data - Aggregator
blinkxAdKarma12/19/14Undisclosed20560Video - SSP
AppnexusMediaGlu12/19/14UndisclosedUndisclosed559Cross Device Targeting
DentsuRockett Interactive12/16/14UndisclosedUndisclosed558Agency - Analytics
JanrainArktan12/16/14UndisclosedUndisclosed557Social - Analytics
Yahoo!Media Group One12/11/14Undisclosed23556Network - Video
PublicisRelevant2412/11/14UndisclosedUndisclosed555Agency
Publishers Clearing HousePlethora Mobile12/10/14UndisclosedUndisclosed554Mobile - DSP
Twitch (part of Amazon)GoodGame12/9/14UndisclosedUndisclosed553Agency
AOLVidible12/1/14550552Video - Syndication
Yahoo!Cooliris11/21/1427.6Undisclosed551Mobile - Social
Campaign MonitorGetFeedback11/18/142.3Undisclosed550Analytics - Surveys
Rubicon ProjectShinyAds11/17/140.5Undisclosed549Publisher Tools
Rubicon ProjectiSocket11/17/1415.1Undisclosed548Publisher Tools
GrouponSwarm11/17/144.5Undisclosed547Mobile - Analytics
Everyday HealthDoctor Directory11/13/14Undisclosed65546Publisher - Vertical
SocialRadarGridskipper11/12/14UndisclosedUndisclosed545Mobile - DMP
Yahoo!Brightroll11/11/1440640544Ad Exchange - Video
MediaMathRareCrowds11/10/14UndisclosedUndisclosed543DSP
Mastercard5one11/4/14UndisclosedUndisclosed542Agency - Analytics
SheKnowsBlogHer11/3/1415.535 (E)541Publisher - Vertical
PublicisSapient11/3/14Public Co.3700540Agency
RTL GroupStyleHaul11/2/1416.9107539Publisher - Video
BrickstreamNOMi10/29/1413Undisclosed538Analytics - In Store
PublicisRun10/28/141.5Undisclosed537DSP
Vocus-CisionGorkana10/22/14Undisclosed322536Marketing Tech
ICFOlson10/21/14Undisclosed295535Agency
MediaMathUpcast10/16/14UndisclosedUndisclosed534Social - DSP
EnsightenAnametrix10/15/145.6Undisclosed533Analytics
ApplovinMoboqo10/9/14UndisclosedUndisclosed532Network - Mobile
RNTS MediaFyber10/7/149.6190531Mobile - SSP
FacebookWhatsapp10/6/1458.319000530Publisher - Social
Zenovia DigitalAdJuggler10/6/14UndisclosedUndisclosed529SSP
QuantcastStruq10/1/148.5Undisclosed528Cross Device Targeting
YandexAdFox9/30/14UndisclosedUndisclosed527SSP
Science Incplayhaven9/24/14UndisclosedUndisclosed526Network - Mobile
Millennial MediaNexage9/23/1420107.5525Ad Exchange - Mobile
IPONWEBAdternity9/18/14UndisclosedUndisclosed524Agency - Workflow
SharethroughVAN9/18/14UndisclosedUndisclosed523Network - Mobile
DentsuCovario9/17/14UndisclosedUndisclosed522Agency - Search
Vocus-CisionVisible9/16/1483Undisclosed521Social - Analytics
OracleFront Porch Digital9/14/14UndisclosedUndisclosed520Content Management
RakuteneBates9/9/14Undisclosed1000519Network - Performance
Catalina MarketingCellfire9/5/1426Undisclosed518Digital Coupons
Yahoo!Luminate9/5/1429Undisclosed517Network
JWT (part of WPP)Cairos Usabilidade9/4/14UndisclosedUndisclosed516Agency
AVGLocationLabs9/3/1426220515Mobile - Privacy
Millward Brown (part of WPP)InsightExpress8/27/14UndisclosedUndisclosed514Analytics - Surveys
GroupM (part of WPP)Keyade8/26/14UndisclosedUndisclosed513Agency - Search
AmazonTwitch8/24/14Undisclosed970512Social - Video
Yahoo!ClarityRay8/15/14UndisclosedUndisclosed511Anti-Fraud
SprinklrTBG Digital8/14/14Undisclosed50 (E)510Social - DSP
IgnitionOne (part of Dentsu)Human Demand8/13/14UndisclosedUndisclosed509Mobile - DSP / DMP
Beanstock MediaOnSwipe8/12/145Undisclosed508Mobile
SizmekAerify8/11/1416.25507Cross Device Targeting
TelstraOoyala8/11/14122270506Video - Syndication
TaboolaPerfect Market8/8/1431.6Undisclosed505Native - Content Recommendation
Possible (part of WPP)Double Encore8/6/14UndisclosedUndisclosed504Agency - Mobile
RocketFuelX+18/5/1445230503DSP
GannettCars.com8/5/14Undisclosed1800502Publisher - Vertical
ComScoreMdotLabs8/4/141.3Undisclosed501Anti-Fraud
TUNEMobileDev HQ8/4/140.75Undisclosed500Mobile - Analytics
RTLSpotXChange7/31/1412144499Video - SSP
MarimediaTaptica7/31/140.615.6498Mobile - DSP / DMP
WalMartLuvocracy7/29/1411Undisclosed497Social
ZillowTrulia7/28/14Public Co.3500496Publisher - Vertical
WideOrbitAdmeta7/23/145Undisclosed495SSP
LinkedIn (part of Microsoft)Bizo7/22/1428.5175494Data - Aggregator
Yahoo!Flurry7/21/1474250 (E)493Mobile - Analytics
LinkedIn (part of Microsoft)Newsle7/14/142.6Undisclosed492Content Aggregation
ScribbleLiveCoverItLive7/14/141Undisclosed491Social
MerkleRKG7/2/14UndisclosedUndisclosed490Agency - Search
FacebookLiveRail7/2/1412500489Video - SSP
WPPGuardian Digital7/2/14UndisclosedUndisclosed488Agency
AdKnowledgeTriVu7/1/14UndisclosedUndisclosed487Video - Data
ConnecTVTweetTV6/30/140.75Undisclosed486Video - Connected TV
BridgevineAcceller6/28/14UndisclosedUndisclosed485Network - Performance
MonitiseMarkco Media6/26/14Undisclosed93484Publisher - Vertical
OperaAdcolony6/24/14Undisclosed350483Mobile - Video
GooglemDialog6/19/148Undisclosed482Video - Ad Serving
TwitterSnappyTV6/19/140.759Undisclosed481Social - Video
GoogleAgawi6/18/14UndisclosedUndisclosed480Mobile - App Promotion
WalmartStylr6/16/140.02Undisclosed479Mobile App
UndertoneUpfront (formerly Legolas)6/11/149Undisclosed478Audience Management Platform
AmobeeAdconion6/10/14114235477Audience Management Platform
AmobeeKontera6/10/1436150476Content Marketing
WideOrbitAbacast6/9/140.5Undisclosed475Video - Ad Serving
TwitterNamo Media6/5/14250 (E)474Native - Mobile
TwitterTapCommerce6/5/1411.7100473Mobile - DSP
AppnexusAlenty6/4/140.57Undisclosed472Viewability
KKRInternet Brands6/3/14Undisclosed1800471Publisher - Vertical
Marin SoftwarePerfect Audience6/2/141.122.8470Social - DSP
RakutenDC Storm5/29/14UndisclosedUndisclosed469Attribution
App AnnieDistimo5/28/14UndisclosedUndisclosed468Mobile - Analytics
MicrosoftCapptain5/28/142Undisclosed467Mobile - Push Notification
MagneticCognitive Match5/28/1410.2Undisclosed466Network - Performance
DentsuMKTG5/27/14Undisclosed52465Agency - Social
Adap.tv (part of AOL)Precision Demand5/21/14UndisclosedUndisclosed464Video - Connected TV
PubMaticMocean5/19/14UndisclosedUndisclosed463Mobile - Ad Server
CoupangCalmSea5/16/142.2Undisclosed462Analytics
AcxiomLiveRamp5/14/1416310461Data - Offline Matching
Jack Morton (part of IPG)Genuine Interactive5/6/14UndisclosedUndisclosed460Agency - Social / Mobile
Extreme ReachBrandAds5/6/140.18Undisclosed459Video - Analytics
BlinkxLyfe Mobile5/6/14UndisclosedUndisclosed458Mobile - DSP
GoogleAdometry5/6/148Undisclosed457Attribution
WPPQuirk Digital5/6/14UndisclosedUndisclosed456Agency
AOL (part of Verizon)Convertro5/6/145101455Attribution
WalMartAdChemy5/5/14120Undisclosed454Campaign Optimization
GroupM (part of WPP)Aerodeon5/2/14UndisclosedUndisclosed453Mobile
WPPTwist Image5/1/14UndisclosedUndisclosed452Agency
UnifiedAwe.sm5/1/145.3Undisclosed451Social - Analytics
Opera MediaWorksApprupt4/30/14UndisclosedUndisclosed450Mobile - Rich Media
WideOrbitFivia4/30/14UndisclosedUndisclosed449Agency - Workflow
MediaMathTactads4/24/14UndisclosedUndisclosed448Identity Tech
DataXuJasper Labs4/24/14UndisclosedUndisclosed447Rich Media - DCO
J.D. PowerKorrelate4/23/14UndisclosedUndisclosed446Attribution
TwitterGnip OOO4/15/146.6134445Data - Aggregator
AdyoulikeContent Amp4/11/14Undisclosed2.5444Network - Native
IBMSilverPop4/10/1440270 (E)443Email
CriteoAdQuantic4/10/14UndisclosedUndisclosed442Mobile - Search
CisionVocus4/7/14Public Co.Merger441Marketing Tech
DunnhumbySociomantic4/3/14Undisclosed100 (E)440DSP
ResourceAmmarati4/3/14UndisclosedUndisclosed439Agency
MerkleNew Control4/2/14UndisclosedUndisclosed438Agency - DR
Kantar Media (part of WPP)Data Republic4/2/14UndisclosedUndisclosed437Social - Video
JWT (part of WPP)X-Prime4/1/14UndisclosedUndisclosed436Agency
TwitterMesagraph3/31/14UndisclosedUndisclosed435Social
TwitterSecondSync3/31/14UndisclosedUndisclosed434Social - Video
Wunderman (part of WPP)FusePump3/31/14UndisclosedUndisclosed433Data - Aggregator
DentsuCampfire3/28/14UndisclosedUndisclosed432Agency
NomiMedia Armor3/27/141.5Undisclosed431Mobile
Lithium TechnologiesKlout3/26/1440200430Social - Analytics
IgnitionOne (part of Dentsu)Knotice3/19/14UndisclosedUndisclosed429DMP
LotameAdmobius3/18/145Undisclosed428Mobile - DMP
EnsightenTagMan3/18/1455.5Undisclosed427Tag Management
PricelineQlika3/11/141.717.5 (E)426Analytics
DisneyMaker Studios3/11/1470500425Video - MCD
AdKnowledgeGiant Media3/10/14UndisclosedUndisclosed424Network - Video
SpotifyEchoNest3/7/1425.6100423Personalization
PublicisHawkeye3/6/14UndisclosedUndisclosed422Agency
FlipboardZite3/5/14Undisclosed60 (E)421Publisher - Mobile
Yahoo!Vizify3/5/141.4Undisclosed420Social - Analytics
ZenoviaBrandscreen3/3/14UndisclosedUndisclosed419DSP
ComcastFreeWheel3/1/1445.1320418Video - Ad Serving
PublicisLighthouse Digital2/25/14UndisclosedUndisclosed417Agency
WPPLemon Sky2/25/14UndisclosedUndisclosed416Agency
OracleBlueKai2/24/1450.1350 (E)415Data - Aggregator
Omnicom22feet2/24/14UndisclosedUndisclosed414Agency
TivoDigitalSmiths2/21/1438.3135413Search - Video
GoogleSpider.io2/21/14UndisclosedUndisclosed412Anti-Fraud
AppleBurstly2/21/147.3Undisclosed411Mobile - SSP
CriteoTedemis2/20/142.8629410Email
SprinklrDachis Group2/19/1457.5Undisclosed409Social - Analytics
Integral Ad ScienceSimplytics2/11/14UndisclosedUndisclosed408Anti-Fraud
Conversant (formerly ValueClick)Set2/6/14Undisclosed31407Video - DSP
Xaxis (part of WPP)BannerConnect2/3/14UndisclosedUndisclosed406DSP
AOLGravity1/23/1420.683405Personalization
Lowe and Partners (part of WPP)Profero1/21/14UndisclosedUndisclosed404Agency
Yahoo!SPARQ1/21/141.7Undisclosed403Mobile - App Promotion
BrightcoveUnicorn Media1/16/14Undisclosed49402Video
GroupM (part of WPP)plista1/7/14UndisclosedUndisclosed401Native - Content Recommendation
OracleResponsys12/20/13Public Co.1500400Email
News CorpStoryful12/20/13Undisclosed25399Content Aggregation
DealerTrackDealer.com12/19/1351000398Publisher - Vertical
Harland ClarkeValassis12/18/13Public Co.1300397Digital Coupons
Yahoo!PeerCDN12/17/13UndisclosedUndisclosed396Content Delivery
OlsonPulsePoint12/16/13UndisclosedUndisclosed395Agency
ViggleWetpaint12/16/1339.830394Social
RadionomyTargetspot12/16/1316.6Merger393Network - Audio
Kantar Media (part of WPP)Fisheye Analytics12/16/13UndisclosedUndisclosed392Social - Analytics
AutoNavi (part of Alibaba)Aloha12/12/132.830391Data - Mobile
PlayhavenKontagent12/11/13UndisclosedMerger390Mobile - App Promotion
Xaxis (part of WPP)Crystal Semantics12/9/13UndisclosedUndisclosed389Data - Semantic
ScrippsNewsy12/9/133.535388Video
Yahoo!EvntLive12/9/132.3Undisclosed387Mobile - Social
Yahoo!Ptch12/3/13UndisclosedUndisclosed386Social - Video
BlinkxRhythm12/3/1328.965385Mobile - Video
AppleTopsy12/2/1335.2200 (E)384Social - Analytics
VML (part of WPP)Biggs Gilmore11/20/13UndisclosedUndisclosed383Agency
Vox MediaCurbed11/11/131.525 (E)382Publisher - Vertical
Brand ConnectionsBottle Rocket Marketing11/8/13UndisclosedUndisclosed381Agency - Mobile
CentroSitescout11/5/13Undisclosed40380DSP
i.TVGetGlue11/5/1324Undisclosed379Social - Video
Under ArmourMapMyFitness11/4/1323.7150378Mobile
NeustarAggregate Knowledge10/30/1364119377DMP
DeloitteBanyan Branch10/21/13UndisclosedUndisclosed376Agency - Social
OracleCompendium10/17/132.8Undisclosed375Content Marketing
Brand NetworksOptimal10/16/135.135374Social - DMP
FacebookOnova10/15/1313120373Mobile - Analytics
Yahoo!Bread10/11/133.5Undisclosed372Mobile - Native
AirpushHubbl10/10/13Undisclosed15371Mobile - Native
Alloy DigitalBreak Media10/8/13UndisclosedMerger370Video - MCD
IBMXtify10/3/136.6Undisclosed369Mobile
StaplesRuna10/2/1310.2Undisclosed368Personalization
Tower DataRapleaf10/1/1316Undisclosed367Data - Aggregator
Experian41st Parameter10/1/1338.1324366Identity Tech
CPXiAdready10/1/1317Undisclosed365DSP
TellApartAdstack9/30/13UndisclosedUndisclosed364Email
AdslotFacilitate9/12/13UndisclosedUndisclosed363Agency - Workflow
Alliance Data SystemsConversant (formerly ValueClick)9/11/13Public Co.2300362Marketing Tech
Time IncAmerican Express Publishing9/10/13UndisclosedUndisclosed361Publisher
LivefyreStorify9/9/132Undisclosed360Network - Native
TwitterMoPub9/9/1318.5350359Mobile - Ad Server
RakutenViki9/1/1325200358Publisher - Video
TwitterTrendrr8/28/13UndisclosedUndisclosed357Social - Video
PublicisEngauge8/14/13Undisclosed65 (E)356Agency
Millennial MediaJumptap8/13/13122209355Network - Mobile
AOL (part of Verizon)Adap.tv8/7/1348.6405354Ad Exchange - Video
blinkxGrab Media8/5/1324.5Undisclosed353Video - Syndication
Yahoo!Ztelic7/18/13UndisclosedUndisclosed352Social - Analytics
Yahoo!Admovate7/17/13UndisclosedUndisclosed351Mobile - DSP / DMP
X+1Wireless Developer Agency7/17/13UndisclosedUndisclosed350Mobile
Dstillery (formerly Media6Degrees)EveryScreen7/16/13UndisclosedUndisclosed349Mobile - DSP
CriteoAd-X7/15/13UndisclosedUndisclosed348Mobile - Install Tracking
TechMediaNetworkBestofmedia Group7/2/1338.9Undisclosed347Publisher - Vertical
CBSTV Guide Digital7/2/13UndisclosedUndisclosed346Publisher
AdobeNeolane6/28/1335.4600345Marketing Tech
RevimediaN20 Marketing6/12/13UndisclosedUndisclosed344Network - Performance
GoogleWaze6/11/13671100343Data - Social
IHSPolk6/10/13Undisclosed1400342Data - Aggregator
EvidonMobileScope6/6/13UndisclosedUndisclosed341Mobile - Privacy
SalesforceexactTarget6/4/13Public Co.2500340Email
TownsquareAOL Digital Music6/2/13UndisclosedUndisclosed339Publisher - Vertical
AVGPrivacy Choice5/21/13UndisclosedUndisclosed338Privacy
PayviaMogreet5/20/1314Undisclosed337Mobile - MMS
Yahoo!Tumblr5/20/131251100336Publisher - Social
SalesforceClipboard5/9/132.512335Personalization
Yahoo!Milewise5/9/13UndisclosedUndisclosed334Search
Ziff DavisNetShelter (part of InPowered)5/9/13UndisclosedUndisclosed333Network - Vertical
ArqivaSelective Media5/8/13UndisclosedUndisclosed332Network - Mobile
GoogleWavii4/23/13230 (E)331Content Aggregation
AdKnowledgeSocialWeekend Labs (aka Montipay)4/8/13UndisclosedUndisclosed330Mobile - App Promotion
AmazonGoodreads3/29/133150329Publisher - Vertical
ShareThisSocialize3/20/131.8Undisclosed328Mobile - Social
PinterestLivestar3/20/132Undisclosed327Mobile - Social
Yahoo!Jybe3/20/130.25Undisclosed326Personalization
MicrosoftNetbreeze3/19/13UndisclosedUndisclosed325Social - Analytics
FacebookHot Studio3/14/13UndisclosedUndisclosed324Agency
McClatchyTru Measure3/13/13UndisclosedUndisclosed323Analytics
GoogleDNN Research3/12/13UndisclosedUndisclosed322Search
Green DotLoopt3/9/131743.9321Mobile - Deals
OutbrainVisual Revenue3/7/132.29.5320Content Marketing
IPGInteractive Avenues3/7/13UndisclosedUndisclosed319Agency
WPPJohn St.3/4/13UndisclosedUndisclosed318Agency
FacebookAtlas2/28/13Undisclosed50 (E)317Ad Server
X+1UberTags2/19/13UndisclosedUndisclosed316Tag Management
Opera MediaWorksSkyfire Labs2/15/1340.8155315Content Delivery
TwitterBlueFin2/12/13Undisclosed90314Social - Analytics
Millenial MediaMetaresolver2/11/131.920313Mobile - DSP
AdVantage NetworksTravora2/11/1330.5Undisclosed312Network - Vertical
GoogleChannel Intelligence2/6/136.1125311Search
Ziff DavisIGN2/4/13Undisclosed100 (E)310Publisher - Vertical
DijitMiso2/1/136Undisclosed309Social - Video
OpenTableFoodspotting1/29/13310308Publisher - Vertical
AarkiMobspire1/25/13UndisclosedUndisclosed307Rich Media
EtsyLascaux1/22/13UndisclosedUndisclosed306Social
Yahoo!Snip.it1/22/13Undisclosed10305Social - Content
YuMeCrowd Science1/15/132Undisclosed304Data - Aggregator
Sapient (part of Publicis)Mphasize1/10/13UndisclosedUndisclosed303Agency - Analytics
InMobiOverlay Media1/8/13UndisclosedUndisclosed302Personalization
Essence DigitalPoint Reach1/8/13UndisclosedUndisclosed301Agency - Mobile
QuantcastMakeGood1/8/13UndisclosedUndisclosed300Analytics
MatomyMediaWhiz1/7/13UndisclosedUndisclosed299Network - DR
PinterestPunchfork1/3/13UndisclosedUndisclosed298Social
PhunwareTapit Media1/2/130.3523297Mobile - DSP
DentsuWebchutney12/21/12UndisclosedUndisclosed296Agency
Kantar Media (part of WPP)AdGooRoo12/21/12UndisclosedUndisclosed295Analytics - Search
Wunderman (part of WPP)CM Interactive12/21/12UndisclosedUndisclosed294Agency
PublicisRokkan12/20/12UndisclosedUndisclosed293Agency
Wunderman (part of WPP)Mayko Trading12/20/12UndisclosedUndisclosed292Agency
OracleEloqua12/20/12Public Co.810291Marketing Tech
Great Hill PartnersSheKnows12/18/12UndisclosedUndisclosed290Publisher - Vertical
NielsenArbitron12/18/12Public Co.1260289Analytics
Pefect SenseKickApps12/12/12UndisclosedUndisclosed288Content Delivery
OutbrainScribit12/11/12UndisclosedUndisclosed287Content Delivery
WebXuMedia Trust12/5/1221Undisclosed286Network - Performance
MediaMathTap.me12/4/125Undisclosed285Video - Ad Serving
InforOrbis12/4/12UndisclosedUndisclosed284Marketing Tech
Yahoo!On The Air12/4/120.88Undisclosed283Social - Video
GawkerGuanabee12/4/12UndisclosedUndisclosed282Publisher
PublicisAR New York12/4/12UndisclosedUndisclosed281Agency
InCommAdlility12/1/120.1Undisclosed280Mobile
Aegis (part of Dentsu)OMP11/29/12UndisclosedUndisclosed279Agency
GoogleIncentive Targeting11/28/124.4Undisclosed278Digital Coupons
Crave OnlineGorilla Nation11/15/12UndisclosedUndisclosed277Publisher - Vertical
EpsilonHyper Marketing11/12/12Undisclosed460276Agency - Data
j2 GlobalZiff Davis11/12/12Public Co.167275Publisher - Vertical
InSequent4Mads11/9/121Undisclosed274Rich Media
PricelineKayak11/8/12Public Co.1800273Publisher - Vertical
Sapient (part of Publicis)Second Story11/7/12UndisclosedUndisclosed272Agency - Digital In Store
RevionicsSkuloop11/7/12UndisclosedUndisclosed271Social
WPPNetbooster11/5/12UndisclosedUndisclosed270Agency
OpenXJumpTime10/28/122.3Undisclosed269Analytics
SalesforceBuddyMedia10/23/1290745268Social - DSP
MicrosoftMarketingPilot10/17/12UndisclosedUndisclosed267Marketing Tech
TelenavThinknear10/16/121.722.5266Network - Mobile
ExactTargetPardot10/12/12Undisclosed95.5265Analytics
TwitterVine10/9/121Undisclosed264Social - Video
Lithium TechnologiesSocial Dynamx10/9/12UndisclosedUndisclosed263Social - Analytics
HIG Growth PartnersEscalate Media10/7/12UndisclosedUndisclosed262Publisher - Vertical
TripAdvisorWanderfly10/2/121.4Undisclosed261Social
DealerTrackClickMotive10/2/12Undisclosed48.9260Agency - Workflow
VideologyLucid Media10/2/1218.7Undisclosed259DSP
McCannSmart9/28/12UndisclosedUndisclosed258Agency
Recruit CoIndeed9/26/1251000 (E)257Publisher - Vertical
Definition 6Synaptic Digital9/25/12525256Video - Syndication
PublicisLBi9/20/12Undisclosed540255Agency
BuzzFeedKingfish Labs9/13/120.5Undisclosed254Social
MerkleBrilig9/10/121.8Undisclosed253DMP
GoogleVirusTotal9/7/12UndisclosedUndisclosed252Anti-Malware
HootsuiteSeesmic9/5/12UndisclosedUndisclosed251Social - Content Delivery
RakutenMediaForge9/5/121.5Undisclosed250Network - Performance
GlobalWide MediaNeverblue8/30/12Undisclosed40249Network - Performance
Catterton PartnersePrize8/21/1243Undisclosed248Agency - Social / Mobile
GannettBlinQ Media8/21/126.692247Social - DSP
TwitterClutch.io8/13/12UndisclosedUndisclosed246Mobile - Analytics
BoingoCloud Nine Wireless8/8/12UndisclosedUndisclosed245Network - Mobile
GoogleWildfire Interactive8/1/1214.1350244Social - DSP
DropBoxTapEngage7/17/12UndisclosedUndisclosed243Mobile
BetaworksDigg7/12/12450.5242Social
DentsuAegis7/12/12Public Co.5000241Agency
OracleInvolver7/10/1212.6Undisclosed240Social - Marketing
NielsenVizu7/2/12Undisclosed10239Analytics - Surveys
MicrosoftYammer6/25/121421200238Social
VideologyCollider Media6/21/126.2Undisclosed237Mobile - DMP
ValassisBrand.net6/21/1227Undisclosed236Agency
WPPAKQA6/20/12Undisclosed540235Agency
SyncapseClickable6/14/12Undisclosed33 (E)234Social - Marketing
DeluxeOrangeSoda6/5/12Undisclosed27.7233Agency - Social / Mobile
Collective Video StudioMetacafe6/1/1250Undisclosed232Publisher - Video
OracleVitrue5/23/1233300231Social - Marketing
Rubicon ProjectMobsmith5/23/12Undisclosed10230Mobile - Rich Media
ExperianConversen5/21/12UndisclosedUndisclosed229Agency - Workflow
TwitterRestEngine5/10/12UndisclosedUndisclosed228Email
LinkedIn (part of Microsoft)Slideshare5/3/123119227Publisher - Social
MarketoCrowdfactory4/18/126.5Undisclosed226Agency - Mobile
Cerberus Private EquityAT&T Interactive4/11/12Public Co.950225Publisher
FacebookInstagram4/9/1257.51000224Publisher - Social
DG (now Sizmek)Peer393/24/1227.415.5223Data - Semantic
TwitterPosterous3/12/1210.1Undisclosed222Publisher - Social
FacebookGazehawk3/8/12UndisclosedUndisclosed221Analytics - Eye Tracking
SingTelAmobee3/6/1272321220Mobile - DSP / DMP
TVGuideFav.tv3/5/12UndisclosedUndisclosed219Video - Connected TV
ExactTargetCoTweet3/2/121.18.1 (E)218Social - Workflow
VocusiContact2/28/1250169217Email
OpenXLiftDNA2/27/121Undisclosed216SSP
SASaiMatch2/21/12UndisclosedUndisclosed215Ad Server
OperaMobile Theory2/16/12Undisclosed18214Network - Mobile
Opera4th Screen2/16/12Undisclosed8213Network - Mobile
MerkleSocialAmp2/2/12UndisclosedUndisclosed212Social - Analytics
TwitterSummify1/19/12UndisclosedUndisclosed211Publisher - Social
Vibrant MediaImage Space1/19/123.9Undisclosed210Network - Performance
DeloitteUbermind1/5/12Undisclosed45 (E)209Agency - Mobile
WalMartSmall Society1/4/12UndisclosedUndisclosed208Agency - Mobile
AcquisioClickEquations12/21/110.15Undisclosed207Search - Bid Management
iCrossing (part of Hearst)RedAril12/19/11UndisclosedUndisclosed206DMP
TaggedHi512/14/1134Undisclosed205Publisher - Social
GfKKnowledge Networks12/9/11UndisclosedUndisclosed204Analytics
24/7 Real Media (part of WPP)Panache12/6/11UndisclosedUndisclosed203Video - Ad Serving
AOLBuysight12/4/1116Undisclosed202Rich Media - DCO
FacebookGowalla12/2/1110.43201Publisher - Social
AdobeEfficient Frontier11/30/1115400200Social - DSP
HunchHunch11/25/111980199Personalization
AdconionSmartclip11/8/11UndisclosedUndisclosed198Video - SSP
Urban AirshipSimpleGeo11/7/11Undisclosed15.1 (E)197Location Tech
ClearspringXGraph11/1/113.75Undisclosed196Social - Analytics
Yahoo!Interclick11/1/11Public Co.270195Network
AdKnowledgeAdParlor11/1/11UndisclosedUndisclosed194Social - Marketing
AdobeAuditude11/1/1138120 (E)193Video - Ad Serving
NewsCredDaylife10/17/1115Undisclosed192Content Aggregation
NeuStarTargusInfo10/11/11Undisclosed650191Data - Aggregator
Facebookfriend.ly10/10/115Undisclosed190Publisher - Social
SilverpopPlacepunch10/5/11UndisclosedUndisclosed189Location Tech
Federated MediaLijit10/4/1128.3Undisclosed188Network
Autotonomy (part of HP)Yieldsoftware9/30/116Undisclosed187Personalization
Datran MediaContextweb9/22/1163.5Merger186Ad Exchange
Glam MediaNing9/20/11134150 (E)185Publisher - Social
WalMartOneRiot9/13/11UndisclosedUndisclosed184DSP
ExponentialAdoTube9/13/111.2Undisclosed183Network - Video
NurunOpod9/12/11UndisclosedUndisclosed182Agency
GoogleZave Networks9/2/1115Undisclosed181Network - Performance
DGEyeWonder8/30/11Undisclosed66180Rich Media
DentsuRockfish Interactive8/19/11UndisclosedUndisclosed179Agency
IgnitionOne (part of Dentsu)Adjug8/16/116.5Undisclosed178Ad Exchange
MatomyAdperio8/11/11Undisclosed30177Agency
AugmeHipcricket8/4/11Undisclosed44.5176Mobile - Marketing
Local ResponsePhilo (formerly Buzzd)8/4/11UndisclosedUndisclosed175Social - Video
ValueClickDotomi8/2/11Undisclosed295174Rich Media - DCO
InMobiSprout8/2/1110Undisclosed173Rich Media - DCO
Komli MediaZestADZ7/19/11UndisclosedUndisclosed172Mobile
Sapient (part of Publicis)Clanmo7/19/11UndisclosedUndisclosed171Agency - Mobile
CollectiveTumri7/6/1131Undisclosed170Rich Media - DCO
TwitterBacktype7/5/111Undisclosed169Social - Analytics
DGMediaMind6/16/11Undisclosed414168Rich Media
HubSpotPerformable6/16/11320167Landing Page Optimization
YuMeAppealing Media6/15/11UndisclosedUndisclosed166Network - Mobile Video
GoogleAdmeld6/9/1130400165SSP
KIT DigitalPeerset6/9/11Undisclosed1.5164Native - Content Recommendation
SoundBiteSmartreply6/8/11Undisclosed3.2163Email
GoogleMeebo6/4/1170100162Native - Content Recommendation
GooglePostRank6/3/11UndisclosedUndisclosed161Social - Analytics
TwitterAdGrok6/1/110.4710 (E)160Search - Bid Management
Millenial MediaCondaptive5/25/11UndisclosedUndisclosed159Mobile - DMP
DunnhumbyBzzAgent5/23/1114.5560158Social - Marketing
PublicisRosetta5/17/11Undisclosed575157Agency
PubMaticReviNet5/17/11UndisclosedUndisclosed156Publisher - Vertical
Yahoo!5:015/11/111330155SSP
AVOSTap115/9/1116Undisclosed154Social - Analytics
CitygridBuzzLabs5/5/11UndisclosedUndisclosed153Social - Analytics
Efficient Frontier (part of Adobe)Context Optional5/2/11Undisclosed50152Social - Marketing
MediaBankAdbuyer.com4/28/11UndisclosedUndisclosed151DSP
Yahoo!IntoNow4/25/11Undisclosed25 (E)150Social - Video
ValueClickGreystripe4/22/1118.175149Network - Mobile
eBayWhere4/21/1120135148Network - Mobile
WalMartKosmix4/18/1155300147Publisher - Social
GrouponWhrrl (aka Pelago)4/18/1122.4Undisclosed146Location Tech
Ozura MediaTattoo Media4/11/11Undisclosed60145Network - Performance
MarchexJingleNetworks4/11/11Undisclosed625144Network - Search
blinkxBurst Media4/8/11Public Co.30143Network
comScoreAdxpose4/3/1122.822142Ad Vertification
SalesforceRadian63/30/119326141Social - Analytics
MerkleImpaqt3/29/11UndisclosedUndisclosed140Agency - Search
AdGent DigitalShortTail3/15/11UndisclosedUndisclosed139Video - Ad Serving
PublicisAirlock3/11/11UndisclosedUndisclosed138Agency
VocusNorthSocial2/25/11Undisclosed25137Mobile - App Promotion
CollectiveOggiFinogi2/24/11UndisclosedUndisclosed136Video - Ad Serving
OlsonMyThum2/7/11UndisclosedUndisclosed135Agency - Mobile
Tremor MediaTranspera2/4/1117.3Undisclosed134Video - SSP
DentsuFirstborn1/31/11UndisclosedUndisclosed133Agency
AOLGoViral1/31/118.896.7132Network - Video
BlueKaiTrackSimple1/27/112.56.8131DMP
FacebookRel8tion1/25/11UndisclosedUndisclosed130Location Tech
OrangeDailymotion1/25/1168.5168129Publisher - Vertical
AdobeDemdex1/18/117.5Undisclosed128DMP
WPPBlueState Digital12/30/10UndisclosedUndisclosed127Agency
TeradataAprimo12/22/1014.5525126Marketing Tech
AOLAbout.me12/20/100.42520 (E)125Publisher - Social
AOL (part of Verizon)Pictela12/16/103.520124Rich Media - DCO
AdconionObjective Loyalty12/14/10UndisclosedUndisclosed123Network - Performance
GoogleWidevine12/3/1066.3Undisclosed122Content Delivery - Video
eBayMilo12/2/10575121Data - Aggregator
Specific MediaAdCombination12/1/10UndisclosedUndisclosed120Network - Performance
Tremor MediaScanScout11/8/1017.565119Network - Video
NeustarQuova11/5/1038Undisclosed118Location Tech
OperativeSolbright10/18/10UndisclosedUndisclosed117Publisher - Workflow
Specific MediaBroadband Entertainment (BBE)10/15/101075 (E)116Network - Video
DeNANgMoco10/12/1044.8400115Publisher - Social
Yahoo!Dappr10/5/10320 (E)114Rich Media - DCO
VeltiMobclix9/30/10Undisclosed50 (E)113Ad Exchange - Mobile
AOL5min9/27/101365 (E)112Video - Syndication
RosettaLevel Studios9/27/10UndisclosedUndisclosed111Agency - Mobile
Deutsch PostNugg.ad8/25/10UndisclosedUndisclosed110DSP
MarketShareJovianData8/25/10Undisclosed8 (E)109Analytics
NokiaMotally8/20/100.75Undisclosed108Mobile - Analytics
Yahoo!Cirius8/15/109Undisclosed107Network - Mobile
Meredith CorporationThe Hyperfactory7/13/10UndisclosedUndisclosed106Agency - Mobile
GoogleITA7/2/10100700105Data - Aggregator
Audience ScienceWunderloop7/2/1010Undisclosed104Network - Behavioral
AdKnowledgeHydra6/21/10UndisclosedUndisclosed103Network - Performance
IBMCoreMetrics6/15/1091Undisclosed102Analytics
GoogleInvite Media6/2/10581101DSP
HearstiCrossing6/2/1062325100Agency - Search
GSI Commerce (part of eBay)Fetchback6/1/1014099Network - Retargeting
MarketwiredSysomos6/1/100.25Undisclosed98Social - Analytics
Yahoo!Associated Content5/18/1021.410097Publisher - Social
AdenyoMoVoxx5/10/1030Undisclosed96Network - Mobile
Lithium TechnologiesScoutLabs5/6/10422.5 (E)95Social - Analytics
MediaTrustBardon Advisors4/27/10UndisclosedUndisclosed94Network - Performance
MediaMathAdroit4/14/10UndisclosedUndisclosed93Rich Media - DCO
LBiBigmouth2/25/10UndisclosedMerger92Agency - Search
GoogleAardvark2/11/10650 (E)91Publisher - Search
Dentsu360i1/26/10UndisclosedUndisclosed90Agency
OperaAdMarvel1/20/1082389Mobile - Ad Serving
Better AdvertisingGhostery1/19/1019Undisclosed88Privacy
GSI Commerce (part of eBay)Clearsaleing1/10/105.55Undisclosed87Attribution
AppleQuattro1/4/103027586Network - Mobile
EtsyAdtuitive12/18/091.3Undisclosed85Network - Performance
GoogleTeracent11/23/095.8Undisclosed84Rich Media - DCO
GoogleAdmob11/9/0946.875083Network - Mobile
EquifaxIXI10/21/09Undisclosed12482Data - Aggregator
AdobeOmniture9/15/09Public Co.180081Analytics
GSI Commerce (part of eBay)Pepperjam9/3/09UndisclosedUndisclosed80Network - Performance
Yahoo!Maktoob.com8/25/09Undisclosed8579Publisher - Portal
PublicisRazorfish8/9/09Public Co.53078Agency
Sapient (part of Publicis)Nitro6/17/09Undisclosed5077Agency
AdconionTempest Media5/8/09UndisclosedUndisclosed76Network - Behavioral
GSI Commerce (part of eBay)Silverlign4/9/09UndisclosedUndisclosed75Agency
Open TextVizible4/8/09UndisclosedUndisclosed74Rich Media
AdconionKTV11/20/08UndisclosedUndisclosed73Video - Syndication
MyLifeWink11/3/08UndisclosedMerger72Publisher
AkamaiAcerno10/21/08Undisclosed9571Network - Performance
PublicisPerformics (part of Doubleclick)8/6/08UndisclosedUndisclosed70Search - Bid Management
ComcastDailyCandy8/5/08Undisclosed125 (E)69Publisher
MicrosoftNavic6/18/0843250 (E)68Video - Connected TV
ComcastPlaxo5/14/0830160 (E)67Publisher - Social
CoxAdify4/28/082730066Ad Exchange
Yahoo!IndexTools4/9/08UndisclosedUndisclosed65Analytics
MicrosoftRapt3/14/0811.2Undisclosed64Publisher Tools
AOLBebo3/13/081585063Publisher - Social
AdconionFrontline Direct3/6/08Undisclosed2062Network - Behavioral
Automattic (aka Wordpress)BuddyPress3/5/08UndisclosedUndisclosed61Publisher - Social
Specific MediaAdviva3/1/08UndisclosedUndisclosed60Network - Performance
MicrosoftYaData2/27/08Undisclosed25 (E)59DMP
AOLBuy.at2/5/08Undisclosed150 (E)58Network - Performance
Yahoo!Maven Networks1/31/083016057Video
AOLQuigo11/7/073534056Network - Vertical
WPPBlast Radius10/25/07UndisclosedUndisclosed55Agency
NokiaEnpocket9/16/072Undisclosed54Mobile - Ad Serving
WPPSchematic9/10/07UndisclosedUndisclosed53Agency
PublicisPhonevalley9/7/07UndisclosedUndisclosed52Agency - Mobile
Yahoo!BlueLithium9/4/0711.530051Network - Behavioral
AKQASearchRev8/23/07UndisclosedUndisclosed50Agency - Search
Yahoo!Actionality8/22/07UndisclosedUndisclosed49Mobile - Ad Serving
MicrosoftAdECN8/13/073.160 (E)48Ad Exchange
MicrosoftaQuantive8/13/07Public Co.600047Ad Server
MarchexVoiceStar8/9/07Undisclosed2846Analytics - Cross Channel
DisneyClubPenguin8/1/07Undisclosed70045Publisher - Vertical
MediaWhizAuctionAds7/27/07UndisclosedUndisclosed44Network - Performance
TradeDoublerInteractive Marketing Works7/25/07UndisclosedUndisclosed43Network - Search
AOLTacoda7/23/0719Undisclosed42Network - Behavioral
GoogleFeedburner6/3/071010041Content Delivery
Xaxis (part of WPP)24/7 Real Media5/17/07Public Co.65040Ad Server
AOLADTECH5/16/07UndisclosedUndisclosed39Ad Server
AOLThird Screen Media5/14/07UndisclosedUndisclosed38Network
MicrosoftScreenTonic5/3/076.8Undisclosed37Mobile - Ad Serving
Hachette FilipacchiJumpstart4/19/07108436Publisher - Vertical
GoogleDoubleClick4/14/07Undisclosed310035Ad Server
InterpublicReprise Media4/12/07UndisclosedUndisclosed34Agency - Search
GoogleAdscape2/16/07Undisclosed2333Network - In Game
PublicisDigitas12/20/06Public Co.130032Agency
Yahoo!Bix.com11/16/06UndisclosedUndisclosed31Publisher
Advance / NewhouseReddit10/31/06Undisclosed20 (E)30Publisher - Social
Yahoo!AdInterax10/17/06UndisclosedUndisclosed29Rich Media
GoogleYouTube10/9/06Undisclosed165028Social - Video
InfoUSADigital Connexxions10/4/06UndisclosedUndisclosed27Email
GoogleKlipmart6/28/06UndisclosedUndisclosed26Video
MicrosoftMassive5/4/0610300 (E)25Network - In Game
GoogledMarc Broadcasting1/17/06Undisclosed10224Network - Audio
OmnicomResolution Media11/14/05UndisclosedUndisclosed23Agency - Search
RakutenLinkshare9/6/05Undisclosed42522Network - Performance
News CorpMySpace7/19/05Undisclosed58021Publisher - Social
GannettPointRoll6/10/05Undisclosed10020Rich Media
Yahoo!TeRespondo4/12/05UndisclosedUndisclosed19Network - Search
GoogleUrchin Software Analysis3/29/05UndisclosedUndisclosed18Analytics
IACAsk3/21/05Public Co.185017Publisher - Portal
Aegis (part of Dentsu)iProspect12/22/04Undisclosed5016Agency - Search
Digital Impact (part of Acxiom)MarketLeap7/12/04Undisclosed3.72515Agency - Search
AOLAdvertising.com6/24/04Undisclosed43514Network - Reach
DoubleClick (part of Google)Performics5/17/04Undisclosed6513Search - Bid Management
GannettCaptivate4/6/04UndisclosedUndisclosed12Video
Digital ConnexxionsiPromotions1/13/04UndisclosedUndisclosed11Agency
aQuantive (part of Microsoft)GoToast12/15/03UndisclosedUndisclosed10Search - Bid Management
ConnexusTraffic Marketplace9/17/03UndisclosedUndisclosed9Network
Yahoo!Overture7/14/03Public Co.16308Search - Bid Management
GoogleApplied Semantics4/28/03Undisclosed1027Data - Semantic
GoogleBlogger2/18/03UndisclosedUndisclosed6Publisher - Social
NewWorldIQParamark10/7/02UndisclosedUndisclosed5Campaign Optimization
ValueClickMediaplex7/3/01Public Co.43.94Ad Server
DoubleClick (part of Google)NetGravity7/19/99Undisclosed5303Ad Server
New York TimesAbuzz7/15/99UndisclosedUndisclosed2Social
MicrosoftLinkExchange11/5/98Undisclosed2501Network - Performance

21 comments

  1. You forgot to mention Dentsu buying Innovation Interactive in 2010, which included 360i, Search Ignite, and Netmining. Then, only to have Search Ignite and Netmining buy themselves back under IgnitionOne. With IgnitionOne later acquiring Knotice (a DMP) and Human Demand (a mobile DSP) in 2014.

  2. Thanks! The Search Ignite / Netmining was missing, but I do have the others! Remember, you can use the search box in the upper right corner of the table to quickly see results on other pages. The whole dataset is over 600 rows and I only have the top 100 on the first page. Innovation is under 360i, and Knotice and Human Demand is in there already.

  3. Thanks Jack – can’t believe I missed MoPub, that was a big one! And sorry the table isn’t sorting that well, the problem is I have a mix of text and numbers in that column to call out transactions that were estimated vs. disclosed, when it was a merger vs. an acquisition, as well as situations where a public company was acquired and the concept of venture funding isn’t really relevant. Because of that the table sorts as text instead of numbers. Sorry about that!

  4. Hi –

    Date sorts are wrong too. 🙁 Sorting by month. I think if you reverse the date you’ll be in better shape (e.g. 2015-09-06), assuming you can’t make it a numeric/date rather than text sort.

    Nice info, and nice site.

    thx –

    Michael

  5. Thanks Michael, I think there was just one date that was formatted incorrectly and messing up the sort. Try it now and I think you’ll have better results!

  6. Thanks for the tip – I did know about those acquisitions from Gravity4, they just seemed like very small shops. Essentially an acqui-hire or purchase of the technology out of bankruptcy. For a variety of reasons they just didn’t seem material based on the limited information I could find about the acquired company and therefore didn’t include them.

  7. Hi Harshal,

    You got it – thanks for the catch! Quite the drama with Media General / Meredith / Nexstar – would have liked to be a fly on the wall in the Exec Suite there!

    Ben

  8. Hi Priyanka,

    I haven’t purposely limited it to just a particular country or region, though the vast majority of the list is US / EU companies. If you have any I’ve missed in India that are major transactions please let me know.

    Thanks,
    Ben

  9. Thank’s so much for Great insights, looking foreword to second half of 2016. starting to see lot of Chinese groups getting in.

    Note : tables are not working well in safari. best used in IE an FF..

    Cheers

    Kyle

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