working in ad ops

Working in Ad Operations: Must-Know Resources

As with any job, the first step in getting hired is getting educated on the state of the industry, how it works, who the key players are, and where you might get hired.  Thankfully, Ad Operations has an active and welcoming community, and is well covered by niche, but professional news outlets. This article explains how you can get involved and how to get and stay informed about what’s happening in Ad Ops and interactive media.

The Ad Operations Community: AdMonsters

While there are many trade organizations focused on interactive media, none is more focused on or relevant to the Ad Operations workforce than AdMonsters.

Many in the industry are most familiar with the organization’s event programming, which is highly recommended, as it tends to attract less people from the executive level and more from the operations, implementation level of organizations.  I find this approach grounds the conversations and makes for an action-oriented event, with concrete and relevant takeaways.  It also provides a rare opportunity to network and connect with folks who are solving problems on the ground at the organization, and get user-level feedback on new technologies, and potential partners your organization might be evaluating. Get the other resources!

Top 8 Reasons to Work in Ad Operations

Even as the global economy limps along, the job market in digital advertising and Ad Operations specifically has never looked so bright, and anyone looking for their first job would do well to consider ad technology as a place to start their professional lives.

So why exactly would you want to work in Ad Ops?  Here are some of the best reasons as I see them:

1. There’s no better place to learn about digital advertising than ad operations.

Because the Ad Ops department controls and operates the ad server as their primary responsibility, almost everyone else in the company depends on them for something.  Whether it’s the marketing team trying to get an internal promotion live, the finance or billing group needing accurate historical reports, the business development team trying to evaluate and implement a new technology, or just the day to day interaction with the Sales team to understand what clients want, Ad Ops is an information hub within the company, and a key resource for getting things done. What are the other top reasons to work in Ad Ops?