As with any job, the first step in getting hired is getting educated on the state of the industry, how it works, who the key players are, and where you might get hired. Thankfully, Ad Operations has an active and welcoming community, and is well covered by niche, but professional news outlets. This article explains how you can get involved and how to get and stay informed about what’s happening in Ad Ops and interactive media.
The Ad Operations Community: AdMonsters
While there are many trade organizations focused on interactive media, none is more focused on or relevant to the Ad Operations workforce than AdMonsters.
Many in the industry are most familiar with the organization’s event programming, which is highly recommended, as it tends to attract less people from the executive level and more from the operations, implementation level of organizations. I find this approach grounds the conversations and makes for an action-oriented event, with concrete and relevant takeaways. It also provides a rare opportunity to network and connect with folks who are solving problems on the ground at the organization, and get user-level feedback on new technologies, and potential partners your organization might be evaluating. Get the other resources!